Assimilation and contrast effects play an important role in the way consumers make judgments (Parducci 1992; Schwarz and Bless 1992b). The order of information, in particular, may have a contextual
This presentation will focus on the city of Glasgow (located within the central belt of Scotland) and explore the way its economic development is influenced by ideological, socio-cultural and
In Uganda, as women become more educated and employed, and as laws are enacted to protect their rights, male economic power might be expected to erode. Ideologies, however, continue to uphold the
This research documents the racial stratification that occurs in the marketplace of America as consumer culture attains dominance in the mid-twentieth century. The history of consumer culture in the
Stratification in Qatar and UAE occurs both within these nations and between these nations as well as between the countries of origin of its non-citizen residents who make up 80 to 85 percent of
