Recent consumer research has examined the influence of existential insecurity on a variety of consumption-related behaviors. Drawing upon Terror Management Theory, this research suggests that in
We begin from the observation that, in English-speaking societies, “materialistic” is an epithet. The moral polarity that results – materialism (sin) versus spirituality (virtue) – is clearly
Studies on the relationship between materialism and life satisfaction have produced contradictory findings across cultural settings. There is little theory to suggest the reason(s) materialism is
Consumers do not passively process marketing influence attempts, but rather use persuasion schemas to interpret, resist, and reject persuasion (Campbell and Kirmani 2000; Friestad and Wright 1994).
As consumers, we often forgo opportunities to help ourselves and others in order to avoid embarrassment. Our fear of embarrassment prevents us from admitting we do not know how a product works such
