How do people achieve their goals? Goal performance has been linked to goal setting, dedication to achieving the goal, self-perceptions of being able to achieve the goal, and the goal’s value to
In less than a year, on January 1, 2014, tens of millions of Americans, along with members of Congress, will participate in a grand experiment in consumer choice: They will select health insurance
While consumers are well-accustomed to having the freedom to choose among alternatives, they often find themselves in situations in which their choice freedom is restricted. A theory apt to deal with
The savings rate among the poor is very low. Approximately 10% of all U.S. households, most of which live in poverty, lack formal saving tools (Bertrand, Mullainathan and Shafir 2006). Without banks,
Consumers often encounter marketing offers that can potentially be construed as valuable opportunities, such as products on sale, loyalty programs, rebate offers, and various promotions. However, the
