This research examines exposure to cute products – a previously unexplored factor that might affect the extent to which consumers engage in indulgent consumption. Companies market cute products in
Does testosterone influence risky decisions in economic and social domains? There has been recent speculation in the media that testosterone drives risky decisions, and that the Great Recession
It is often believed that women and men differ in their approaches for exercising power, in that women in powerful positions seem more likely than men to mentor and coach (Eagly and
While considerable past research has examined variety seeking in consumer choice (e.g., Kahn 1995), the current research is the first to examine whether women’s desire for variety is influenced by
A designer handbag found on the shelves of stores such as Neiman Marcus, Saks Fifth Avenue, or Nordstrom costs anywhere from several hundred to several thousand dollars. Yet an average American woman
