Migrants, as well as their children, typically live in a ‘hyperethnicized’ world. Institutional pressures coming from the outside— the dominant society as well as the ethnic communities
Gabriela’s reflexive remark illustrates the important institutional influence of local stereotypes and attitudes about ethnic minorities on the lived experiences of migrant consumers. The Canadian
Self-control decisions very often involve an element of both social influence and social consequence, and consumers exhibiting high levels of self-control experience greater social acceptance for a
Consumption situations in which people share products with others are common (Belk 2010). For example, people may share an appetizer at dinner with a friend or share household items with a roommate.
A frequent practice in marketing is the introduction of products with new functionality; that is, a product is modified with attributes that afford consumers with additional opportunities for action
