Consumers rely on online word of mouth to make consumption decisions partly because they believe the information provided helps them make better-informed decisions. However, participants in online
Scarcity is a prevalent condition that characterizes human existence. Mankind has regularly experienced periods of famine and draught (Chakravarthy and Booth 2004), modern economies often must cope
When it comes to women’s body ideals, is it true that thin is in? Or is shapely sexy? The answer to this question varies considerably across cultures. Although ultra-thin female models are
Financial planning is pervasive in consumers’ lives. Not only does it impact how we spend money in our everyday lives, but it also has a profound effect on wealth accumulation and retirement
Past research has shown that consumers use cues in the retail environment when making inferences about the properties of a product (Zeithaml 1988). In this work, we investigate an important aspect of
