The marketplace affords consumers different modes by which to express their preference. These include, but are not limited to, pressing a button, noting something on paper, and vocal expressions. New
When consumers are faced with a choice conflict from information overload, they use heuristics and non-compensatory choice processes, such as elimination-by-aspects and conjuctive models, to reduce
Metacognitive experiences have an important impact on judgment and decision-making. How difficult information is to process, for example, influences liking (Reber, Winkielman, and Schwarz, 1998),
Consumers must often employ one of two goals when making choices. They can satisfice and seek any option that meets some minimum standard, or they can maximize and attempt to find the best possible
In 2008, America entered its worst recession since the Great Depression. Two perspectives were offered as the proper response to lead the country out of that state: the recovery perspective and the
