Embarrassment is an experience that nearly everyone is familiar with. It occurs “whenever an individual is felt or have projected incompatible definitions of himself before those present”
Pride is as an emotional response to success or achievement (Lazarus 1991; MacInnis and Patrick 2006; Mukhopadhyay and Johar 2007), in which the self is attributed as having achieved an important
Online reviews allow consumers to share information about their service experiences with other consumers. Theoretically, sharing this information should reduce market information asymmetries between
Although there is a growing body of research on the content and impact of word-of-mouth on consumer behavior, little is known about differences between mobile and traditional desktop reviews. Recent
People talk about things that occur over various time horizons into the past, present, and future. They talk about the television show they are currently watching, the groceries they bought
