Formally defined as discretionary business practices and contributions of corporate resources intended to improve societal well-being (Korschun, Bhattacharya, and Swain 2014); corporate social
Over the past decade, online peer review platforms have played a major role in shaping consumer choice. Eliciting and displaying online reviews has become a priority for many firms as part of their
Choosing a product changes a consumer’s attitudes toward it. Brehm (1956) classically demonstrated this by asking consumers to first rate several products, and then choose between two they had
Many product labels include numerical claims. Consumers interpret these claims in different ways, beyond their numerical value. Non-round numbers, for example, are considered more informative and
Consumers are increasingly confronted with dynamically moving stimuli in commercials, video games and virtual reality. Although the effect of physical (near vs. far) and psychological (concrete vs.
