Consumers often make consumption choices on the basis of estimates, rather than actual temporal or monetary costs. Frequently, marketers interchangeably use “less than” vs. “not more than”
Price is a key factor in consumer decision making (Adaval and Monroe, 2002; De Langhe et al., 2014). From a purely economic perspective, consumers should be willing to buy a product if the value that
We propose and support a salience theory of exposure effects which posits that repeated exposure influences evaluations by increasing salience, the relative quality of standing out in relation to
Consumers are quick to say that maintaining privacy in an increasingly digital world is more and more difficult (Pilot). Yet recent research (Mourey) suggests that consumers are more sensitive to
The prevalence of rumors is a common phenomenon in today’s world and spreading rapidly as more and more consumers adapt to the digital world of the internet and social media. Our research
