Consumer decisions are often made together with other people (Davis 1976). Nonetheless, marketing scholars typically investigate consumers as independent individuals who chose alone, leaving joint
Collections of essays can be risky, uneven and possibly untidy, affairs. After all, in this case, most were written or commissioned for different occasions in various unrelated forums. Some are
The Fast-Moving Consumer Goods sector has been facing various challenges in South Africa and other developing countries. the FMCG sector has policy which need to be applied but it is not being
Growing numbers of firms are engaging with Corporate Social Responsibility (CSR), that is, they are extending their decision-making beyond short-term maximization of profits to address the social and
This thesis project focuses on creating development ideas for a corporate social responsibility tool, CSR4UTOOL. The aim of the development ideas is to make the tool more suitable for small and
