According to control theory (Carver and Scheier 1990), high goal progress induces a sense of goal attainment and signals that less effort is needed. Thus, people tend to decrease their effort when
Each year companies spend billions of dollars on corporate social responsibility (CSR) programs (Luo and Bhattacharya 2009) and highlight these activities in their advertisements to establish a
Service recovery plays a strategic role in today’s competitive marketplace. To assure the effectiveness of service recovery, scholars have been debating whether companies should provide recovery
We frequently use directional words such as “up” or “down” to talk about the concepts related to power. Sentences such as “he is at the height of his power” or “he fell from power”
Substitutes are goods that can replace one another by satisfying, at least partly, the same consumers’ needs (Nicholson 1998). When a desired product is not available or its price is deemed too
