Acquisition of resources is vital for any individual’s survival and well-being. Failure to successfully harness resources from the environment is a threat and is undesirable. However, consistent
The marketing literature has traditionally differentiated among products, services, and experiences (Nelson 1970, Darby and Karni 1973). Given that these types of goods differ in important
Information is key to decision-making. However, seldom do consumers have the time or the ability to interpret information. Therefore, they often rely on forecasts that analysts (e.g., market
In 2007 the global financial crisis led to a collapse of the Irish economy and ended the Celtic Tiger years (1995-2007). The recession took most people by surprise, and affected Irish consumers
Sensory consumption is understood to be consumption of products or experiences that engages the senses of the consumer; a consumption experience that is processed through one or more of the five
