Consumers often encounter situations when important aspects of their identities are negatively evaluated and threatened. Imagine a sports fan who watches his beloved team lose to an objectively
It is well-established that people under time pressure make decisions that are of inferior quality. But are there situations in which time pressure might improve decision quality? Prior research has
For a decade, anchoring has been thought to be the product of two distinct processes: (a) the underadjustment associated with the anchoring-and-adjustment heuristic, when individuals provide their
Time perception is an integral part of daily life experience. However, people often have difficulty in estimating how long an experience lasts (Sackett, Meyvis, Nelson, Converse & Sackett, 2010).
Studies have documented consumers’ everyday purchase-behavior as being influenced by the interest of others. Directionally mixed findings exist on the effect of others on one’s purchase behavior.
