Although product-harm crises are addressed in solo-brand contexts (e.g., Lei, Dawar, & Gürhan-Canli 2012) and cobranding research is growing, consumer response to negative cobrand events is not
Consumer choices are typically presented in a sequence, and the presentation order has been observed to have an effect on choice where items first (primacy effect) and last (recency effect) in the
Previous research has revealed the significance of money cues on people’s behaviors and thoughts in diverse domains: People primed with money, compared with the control participants, persisted
Virtuous behaviors are behaviors that people believe they ought to do, but might find them difficult (Ein-Gar, Goldenberg, & Sagiv, 2013; Read, Loewenstein, & Kalyanaraman, 1999).
Cyber harassment does not only have harmful effects for social network sites, because victims tend to exit the service (Avery 2010; Martin and Smith 2008), but the emotional distress brought on by
