This study sketches out the conceptual contours of “consumption-mediated social conflict”. Building on theoretical groundwork from sociology and conceptual synthesis of 13 original consumer
Vintage is not a new concept. Second-hand markets and the selling and trading of clothing, bric-a-brac and unwanted goods have been a constant presence throughout consumer history. Previous research
The role of marketing in the global rise of obesity to children has been the subject of heated debates in the past decade. In this paper we review recent studies to contribute to the debate
Does anger reflect deep meaning of attachment and integration? In an effort to explicate the above notion and to capture the rapidly evolving consumer behaviour in the digital virtual terrain, the
Consumer attention has long been known to influence evaluations of, and responses to, advertising stimuli in meaningful ways (e.g., Krugman, 1971; Morrison & Dainoff, 1972). Indeed, behavioral
