Consumers prefer to maintain a balance in how they spend money and time among different categories because both are critical but limited resources (Wertenbroch and Dhar 2000; Sheldon, Cummins, and
Academics and stand up comics alike have noted the sometimes extraordinary divergence of retrospective evaluations from an actual experience. Academics, for their part, have presented ample evidence
Even though advertising creativity has shown to be of importance for advertising effectiveness little research has tested it in relation to other marketing strategies. This paper explores the effects
Mega-sporting events like the Olympic Games, the Soccer World Cup finals, or the Super Bowl have become high-profile global consumption phenomena that attract the attention of massive spectator
“Although prostitution may involve an immoral exploitation of human beings (Hirschman 1991; Truong 1990), and sex slavery certainly does so (Aisbett and Malan 1993; Hornblower 1993; Sherrill 1993),
