The aim of the paper is to provide an interpretative scheme of the micro-macro interactions which, bearing in mind two perspectives (business oriented and ethic driven), underlines how by taking the
A successful brand works as an emotional attachment force that always encourages consumer’s perception toward that brand among the other brands. A new product’s brand name is an important
The study focuses on Micro-Insurance in Bangladesh, an emerging market. The policy environment for Micro-Insurance market in Bangladesh is studied with the initiatives by various sectors. This paper
What people do with brands has always been considered a source of value for them. Nonetheless, during the last decade, this phenomenon has been accelerated by the rising power of consumer
Compared to equity-based companies, the challenge posed by partnerships resides in the nature of the undertakings given by their partners and owners, which may be backed by all their personal wealth.
