The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the effective use of information communication technologies, including
The aim of the present original for the Greek standards research, was to reach the necessary conclusions in order to detect the critical mass of the professionals who really wish, either to get
This is a summary of research about the inter-cultural negotiation processes followed in Germany and Latin America, highlighting similarities and differences. Results are based on research carried
The main aims of this research paper are to identify, compare and contrast different perspectives of Serbian residents and Diaspora regarding Serbia brand identity. Multiple surveying techniques
This article seeks to bridge the gap in literature between Knowledge Management as a prerequisite to innovation and transformation of developing countries such as Egypt. Several articles and research
