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  • 06/03/2014

    Senior Sport tourism Consumers in Russia

    The purpose of the paper is to identify the main trends in the senior tourism development in Russia. The study presented in the paper examines the key determinants that should be taken into account

    06/03/2014  •   Marketing  
  • 06/03/2014

    Cross-Border tourist Regions: A Perspective on Place Attachment and Consumer Satisfaction

    This study aims at gaining a deeper understanding of customer profiling and behaviour in cross-border tourism destinations. The study is developed under a niche marketing perspective. Previous

    06/03/2014  •   Marketing  
  • 06/03/2014

    Valencia as a Port of Call: Image, Satisfaction and Future Behavioral Intention. The Moderating Effects of Culture

    This study aims to analyze the image that Mediterranean cruise ports of call have on passenger satisfaction and, therefore, on future behavioral intentions. The differences on behavior have been

    06/03/2014  •   Customer Satisfaction  
  • 06/03/2014

    I Am Strong to the Finish Cause I Eats me Spinach! The Impact of Ethical Claims on Consumers’ Judgments and Willingness to Pay for Food & Beverage Products and Services.

    Across two studies (study 1- n=214; study 2-n=104) this article examines the efficiency of ethical advertising claims in promoting food & beverage products/ services that are simple/

    06/03/2014  •   Marketing  
  • 06/03/2014

    Development of a Measurement Scale of a Consumer’s Perception of Corporate Social Responsibility in Terms of a Sustainability Centered Rationality (csrconsperscale)

    The main objective of this research is to develop and validate a measurement scale of a consumer’s perception of CSR using the sustainable development three-dimensional -economic, social and

    06/03/2014  •   Corporate Social Responsibility  
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