As the prevalence of anti-consumption practices and its relationship to personal well-being have grown, this research focuses on the anti-consumption practices of voluntary simplicity, collaborative
This research focuses on the information asymmetries between producers and consumers with regard to corporate social and environmental behavior. Similar to the nutrition facts Panel, the authors
This paper examines the burst of word-of-mouth on social media(i.e., ewoM), focusing on the marketing stimuli that are controllable by marketers. Through analysis of textbased user-generated contents
The paper empirically illustrates how mental models influence how managers implement social media in their businesses. we posit that managers’ use of social media is constrained by four mental
This paper examines the role of voyeurism in motivating teen use of social network sites (SNS). our aim was to understand the purpose, benefits and importance of teen social monitoring activities in
