The main objective of this paper is to help the investors of the private-sectors to understand the procedures they must go through to take an decision for taking part in a PPP. The actors of the
The paper explores whether culture influences human and brand personality congruence. It evaluates differences between preference levels of consumers from Norway and Turkey with respect to brand
Purpose: One of the most common sets of activities in strategic management is planning. All strategic planning deals with at least one of three key questions (Bradford and Duncan, 2000): 1. What we
This article aims to provide a picture of the main demographic characteristics influencing consumer behavior on emerging financial markets. Financial products consumer has a different behavior in
This paper contends that significant changes in the values and expectations of northern European leisure markets mean that the nature and characteristics of conventional resort destinations in the
