In recent years, the global automotive industry has generally recorded continual growth. The major market players in this industry are the original equipment manufacturers (OEMs) as well as suppliers
The present paper, through a conceptual framework, aims at improving the studies regarding consumption and the relation between brand and individual/consumer. The objective of the paper is to show
The paper seeks to provide an overview of the service modernization introduced in Brunei’s public sector and discusses its overall aims, benefits and challenges. The paper has adopted descriptive
The purpose of this research is to identify the types of CSR initiatives employed by sports organisations; their antecedents, and their consequences for the company and society. This study is
The purpose of this research is to analyze consumer behaviour in the arena and identify the different segments of football fans. A survey was done based on a structured questionnaire that was
