In recent decades, with the technological advancements available to customers, companies actions are more transparent than ever and customers are aware of companies that does not meet society's moral
The world has focused on carbon mitigation as the only solution for climate change. This discussion paper considers how marine biodiversity regulates the climate, and the factors that control marine
While consumers often shop in outlets with large product assortments, having no prior experience or knowledge to predict a product’s efficacy can pose a significant challenge at the point of
This study explains the mechanism that leads corporate reputation to product brand equity. We achieve this by introducing a theoretical model based on signaling theory that tests (a) two mediating
We illustrate the processes wherein a celebrity’s appropriation of fashion discourse transforms the celebrity brand from an 'ordinary' individual to an 'extraordinary' celebrity which rests on the
