This paper aims to identify the factors responsible for creating brand trust and brand distrust among consumers. It uses a grounded theory approach to guide the conduct and analysis of 20
Incorporating corporate social responsibility (CSR) in the positioning of corporate brands has become widespread. However, CSR initiatives may be suboptimal in their long-term effects if they only
The marketisation of the educational sector continues to shape educational provision, policy and practice on a worldwide scale (Apple, 2001; Ball, 2008; Giroux, 2004), ostensibly providing
Welcome to the first daily report from the General Debate at the 80th session of the UN General Debate (UNGA80). Our daily hybrid AI–human reports bring you a concise overview of how world leaders
A definitive guide to Understanding, managing and monitoring culture risk, conduct risk and risk culture. There are four generally accepted root causes of all risk. These are People, Processes,
