The 500 000 accident-free kilometers travelled by the Google Car is a dramatic example of the future place of domestic robots in everyday life (Rijsdijk and Hultink, 2003). Because of their ability
Individuals regularly face adversity in the pursuit of goals that require ongoing commitment. Whether or not individuals persist in the face of adversity greatly affects the likelihood that they will
Consumer information presents risks in several formats; for example, using absolute risk estimates such as 10% or ranges such as 5-15%. While these two sets of statistical likelihoods might appear
The concept of generativity, that is the adults’ preoccupation for the well-being of the next generations, has recently generated interest in the field of marketing (e.g., Urien and Kilbourne
We propose that incidental direction of comparison is an important predictor of prosocial behavior. Direction of comparison can be downward or upward (being better or worse off than a comparison