Social and economic development has been accompanied by an increase in the variety of leisure activities available, ranging from sports and arts to countryside recreation and gaming. Making these
The role of emotions displayed by customer contact employees for customer emotions has received increasing attention in recent consumer behavior literature. Several studies find that customers tend
In recent decades, many countries have witnessed a rapid increase of ethnic and cultural diversity within their population and understanding minority consumers has become a priority for marketers.
Variety is an important attribute that impacts consumer preferences in the marketplace. This research contributes to the literature by examining the subtle effect of exposure to high variety on
Struggling to assemble an Ikea product, failing to make a purchase on a website, seeing a recently bought product break down, sitting in the waiting room at the doctor’s office, waiting at the
