Recent research on the precision of provided anchors suggests that consumers adjust less when a provided anchor is represented on a fine-grained scale than on a coarse scale (Janiszewski & Uy
The issue of protecting consumer privacy has continued to grow in prominence over the past several years. Companies have grown increasingly sensitive to privacy concerns as the Federal Trade
We propose that turning on the light can turn on the hot emotional system. Across six studies we show that ambient brightness makes people feel warmer, which increases the intensity of their
In this article, we propose that motivation to connect with others is a key driver of the effect of moral identity on preference for giving time rather than money. This identity-based motivation
Brand memory is central to brand equity (Keller 1993) (Keller 1993) as well as consumer decision making (Hoyer and Brown 1990; Warlop, Ratneshwar, and van Osselaer 2005; Yoon et al. 2005). It is well
