There has been a recent trend in charitable giving, in which increasing number of donors are requesting that their donations be used for a specific initiative, instead of being directed to a Read More »
Cause-related marketing (CRM) efforts (e.g., contributing a portion of sales to charities) enhance purchase intentions (Henderson & Arora, 2010), while donation amount that CRM garners (Elfenbein & Read More »
People’s generosity declines with the self-other distance (Dovidio et al. 1997; Jones and Rachlin 2006). While the negative impact of distance on prosocial outcome is well understood, can the Read More »
Charities often emphasize victims’ plight in their appeals (e.g., an emaciated, hunger-stricken child featured in UNICEF’s ads) and extensive donation research focuses on studying victim appeals. Read More »
Donations of both time and money are critical for societal wellbeing: in 2013, the dollar estimate of the annual volunteered time in the U.S. was $167 billion and the total monetary donations were Read More »