Philanthropy

Article

Effortful But Valuable: How Perceptions Of Effort Affect Charitable Gift Choice And Valuations Of

There has been a recent trend in charitable giving, in which increasing number of donors are requesting that their donations be used for a specific initiative, instead of being directed to a Read More »

Date: 2018
Author: Haesung Annie Jung, Marlone D. Henderson
Contributor: eb™ Research Team
Article

Consumers’ Implicit Mindsets And Responses To Cause-related Marketing Campaigns

Cause-related marketing (CRM) efforts (e.g., contributing a portion of sales to charities) enhance purchase intentions (Henderson & Arora, 2010), while donation amount that CRM garners (Elfenbein & Read More »

Date: 2018
Author: Meng-Hua Hsieh, Ozge Yucel-Aybat
Contributor: eb™ Research Team
Article

Charity Begins At Home: How Incremental Theory Enhances Or Reduces Charitable Giving

People’s generosity declines with the self-other distance (Dovidio et al. 1997; Jones and Rachlin 2006). While the negative impact of distance on prosocial outcome is well understood, can the Read More »

Date: 2018
Author: Jongwon Park, Alyssa Yoon
Contributor: eb™ Research Team
Article

Feature A Benefactor Or A Victim? How Charity Appeals With Different Protagonist Foci Affect

Charities often emphasize victims’ plight in their appeals (e.g., an emaciated, hunger-stricken child featured in UNICEF’s ads) and extensive donation research focuses on studying victim appeals. Read More »

Date: 2018
Author: Bingqing (Miranda) Yin, Jin Seok Pyone
Contributor: eb™ Research Team
Article

All We Need Is Love: Examining Differences In Time And Money Donations Between Dyads And

Donations of both time and money are critical for societal wellbeing: in 2013, the dollar estimate of the annual volunteered time in the U.S. was $167 billion and the total monetary donations were Read More »

Date: 2018
Author: Hristina Nikolova
Contributor: eb™ Research Team
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