Public Health
Feel Sorry For The Cake In Trash? The Effect Of Food Types On Consumers’ Food Waste Perceptions
Over 30% of all the food produced in the US is wasted (US EPA 2010). The average US household generates food waste that costs up to $2,275 annually (Bloom 2011). Food waste presents a significant Read More »
Tens, Hundreds Or Thousands? How Nutritional Information Numerosity Nonconsciously Affects
Obesity is a growing problem in many areas around the globe. It is particularly an issue in the United States where nearly two-thirds of the population is overweight or obese (Flegal et al., 2012). Read More »
“Top 10” Lists: Public Ads That Hurt The Cause
Whether trying to get people to quit smoking, exercise more often, or simply get out to vote, public service announcements (PSAs) genuinely attempt to promote societal well-being. One pervasive Read More »
Author: Kimberlee Weaver, Stefan J. Hock, Stephen M. Garcia
Contributor: eb™ Research Team
When Hungry People See Leaner Meals: Hunger Reduces Calorie Evaluations
Consumers may approach product choice when hungry, tired, aroused or distracted. Such motivational states have extensive effects on product judgment and choice, including increases in perceived Read More »
Matching Motivations And Incentives To Combat Tire Pressure Neglect
Energy efficiency plays an increasingly important role in policy because it addresses rising energy prices and the negative externalities of energy consumption from pollution. Although the Read More »
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