Social Division

Article

The Effect Of Fertility On Women’s Word-of-Mouth Behavior

The current research explores whether fertility influences women’s desire to share word-of-mouth (WOM). We propose that women share more WOM near the fertile phase of the ovulatory cycle and do so Read More »

Date: 2018
Author: Sevincgul Ulu, Kristina Durante, Jonah Berger, Aekyoung Kim
Contributor: eb™ Research Team
Article

THE ENCOUNTER BETWEEN SERVICES PROVIDERS AND POOR CUSTOMERS

“Services for the poor are poor services” (Richard Titmuss) The twenty-first century has been labeled The Service Age. It seems that the traditional role of family and community in meeting Read More »

Date: 2011
Author: Dalit Yassour-Borochowitz
Contributor: eb™ Research Team
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