Community Relations
Making Cause-related Corporate Social Responsibility (CSR) Count In Holiday Accommodation Choice
We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment Read More »
Author: Sara Dolnicar
Contributor: Melanie Randle, Astrid Kemperman eb™ Research Team
Social Sharing Of Negative Emotions In Virtual Travel Communities
Virtual communities offer a social environment in which several emotional processes take place. After a collective emotional event, such as a terrorist attack, these communities can provide Read More »
Let’s Get Together And Make A Difference: Experiencing A Community In Donation-Based Crowdfunding
Social-causes campaigns are the largest category in crowdfunding and donation-raising campaigns hold a big portion of this category (www.statista.com). However, most of the research in crowdfunding Read More »
“Eww, It Has A Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Anthropomorphism – the attribution of human characteristics to nonhuman objects – is a popular marketing strategy used for various products (Aggarwal and McGill 2007; Epley, Waytz, and Cacioppo Read More »
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The Role Of The University In The Government Program For The Integral Transformation Of
The Universidad de Oriente, since its genesis, has shown its popular and extensionist vocation, in solid connection with Santiago society; Hence, in postmodernity, it has achieved changes in the Read More »
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