Economic Empowerment
The Definitions And Constructs Of Consumer Empowerment In Marketing: A Review And A Way Forward
The focus of this article is to systematically and critically examine the extant consumer empowerment constructs in the marketing literature in order to provide a synthesis and guidelines that can Read More »
Is Unemployment Hysteria Valid In Turkey? Empirical Evidence From Unit Root Tests With Structural
The primary objective of this study is to assess the validity of the unemployment hysteresis hypothesis in Turkey and provide empirical evidence. Annual data on the unemployment rate for individuals Read More »
With Great Power Comes Financial Responsibility: The Effect Of Power On Saving
The savings rate among the poor is very low. Approximately 10% of all U.S. households, most of which live in poverty, lack formal saving tools (Bertrand, Mullainathan and Shafir 2006). Without banks, Read More »
Author: Emily N. Garbinsky, Anne-Kathrin Klesse, Jennifer Aaker
Contributor: eb™ Research Team
Consumer Negotiation And Acquisition At The Bottom Of-the-Pyramid: The Case Of Women Market Traders
Fresh food markets, whether centrally organized by governments or ad hoc in nature, provide the world’s market traders, the vast majority of whom are women, with a critical source of income. Read More »
Author: José Antonio Rosa, Shikha Upadhyaya, Srinivas Venugopal, Susan Dewey, Madhu Viswanathan
Contributor: eb™ Research Team
Profiles Of Consumer Saving: Societal Conditions And Individual Aspirations
We were interested in capturing the nuances of consumer saving behavior worldwide, among individuals in nations across a range of poverty and restriction. To do so we conducted two research Read More »
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