Literature foundations: Consumer research studies how we attribute meaning to commodities and bring them into our lives (Belk 1988, Miller 2008). Through singularization, commodities take on meaning Read More »
Entrepreneurial intention, which is accepted as the first of many steps taken by an individual to create a new venture, is defined as the individual's belief in creating a new job and planning to do Read More »
The fashion industry has to play an important role in the path towards sustainability and the circular economy. Indeed, the fashion industry is a sector with a high environmental impact; it involves Read More »
In recent decades, consumer culture has turned the mobile phone into a marketplace icon. Despite consumers’ fondness for the functionalities of these devices, mobile phones come at a considerable Read More »
Increased competition between enterprises means that they have to combine social and economic dimensions in their activities 1. One of the manifestations of the indicated process is the focus on the Read More »