Mergers and Acquisitions
INTEGRATION OF RUSSIAN BUSINESSES INTO THE WORLD ECONOMY
The article contains analysis of Russian companies expansion to global markets and integration into the World economy. It shows major Russian players in international business, identifies some Read More »
HORIZONTAL MERGERS AND THEIR EFFECT ON SHAREHOLDERS VALUES: THE CASE OF AIRLINE INDUSTRY
The current paper makes use of event study methodology to scan whether horizontal mergers alter the value of the acquiring firm. Two models have been estimated in order to examine the biased of the Read More »
NZ Customers' Perceptions Of Brand Trust And Trusted Brand Endorsements
The purpose of this research is to understand NZ customers perceptions of brand trust and trusted brand endorsements. Readers Digest (RD) is a U.S. based magazine with one of the highest monthly Read More »
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