Product Labeling
Meaningful Numbers: Consumer Response To Verbal Reaffirmation Of Numerical Nutrition Information
Although the types of front-of-package (FOP) nutrition labels that best engage and influence consumers’ product evaluations and decision-making processes are still poorly understood (Newman, Read More »
Date: 2018
Author: Steffen Jahn, Till Dannewald, Yasemin Boztug, Monique Breaz
Contributor: eb™ Research Team
Author: Steffen Jahn, Till Dannewald, Yasemin Boztug, Monique Breaz
Contributor: eb™ Research Team
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More Than Just A Number: The Negative Effect Of 100% Claims
Many product labels include numerical claims. Consumers interpret these claims in different ways, beyond their numerical value. Non-round numbers, for example, are considered more informative and Read More »
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