Value for Money
Customer Acceptance Of Usage Behavior-Based Prices
Usage behavior-based pricing is a frequently discussed innovative approach in designing more efficient value propositions for services of which the operating cost heavily depends on customer Read More »
The Moderating Role Of Loyalty And Satisfaction On The Effectiveness Of Altruistic And Egoistic
The purpose of this paper is to identify motivation underlying voluntary payments in anonymous pay what you want settings on the internet. Considering Batson’s theoretical framework of altruistic Read More »
Chair: Pay-What-you-Want – A Field Experiment On Anonymity And Reference Price Cues
Pay-what-you-want (PwYw) is an empirically underresearched pricing method in which consumers have full control over the price they pay. The social norms of perceived anonymity of the payment and Read More »
Understanding Pay-what-you-want Pricing: The Impact Of Situational, Cognitive And Emotional Factors
Pay-what-You-want is a participative pricing mechanism that has gained increased interest from practice and academia. while previous research focused on situational factors and neglected cognitive Read More »
It’s Not All About The Benefits – Cost Perceptions As Additional Drivers Of The Zero-Price
When faced with a choice of selecting between free and priced products, consumers attribute additional benefit to the free product and show an irrationally high shift in demand for the free product Read More »
Author: Björn Hüttel, Christian J. Wagner, Jan H. Schumann
Contributor: eb™ Research Team
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