Value for Money
The Bottom Dollar Effect: How Resource Availability Influences Perceived Value And Satisfaction
Mental accounting research suggests that pain of payment attenuates the pleasure of consumption and that consumers with depleted resources think about costs differently. The present research finds Read More »
Date: 2013
Author: Robin L. Soster, Andrew D. Gershoff, William O. Bearden
Contributor: eb™ Research Team
Author: Robin L. Soster, Andrew D. Gershoff, William O. Bearden
Contributor: eb™ Research Team
Beating The Market: Competitive Mindset And The Allure Of Unintended Value
Consumers often encounter marketing offers that can potentially be construed as valuable opportunities, such as products on sale, loyalty programs, rebate offers, and various promotions. However, the Read More »
The Antecedents Of Investor Intention To Invest In The JAKARTA Cryptocurrency Market
Early in 2020, during the Covid 19 era, cryptocurrency tendencies in Indonesia increased dramatically. An alternate investment was aggressively sought after by investors. However, Indonesia, Read More »
Date: 07/07/2023
Author: Fadi Rendrahadi IRAWAN, Liza Agustina Maureen NELLOH, Cut SJAHRIFA
Contributor: eb™ Research Team
Author: Fadi Rendrahadi IRAWAN, Liza Agustina Maureen NELLOH, Cut SJAHRIFA
Contributor: eb™ Research Team
From Value-for-money To Values-for-money? Ethical Food And Policy In Europe
The paper considers how ethical food raises complex challenges for policy-makers. Looking mainly at Europe and developed countries, it suggests that the notion of ethical food is plastic, but that Read More »
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The Impact of Culture on Own-Label Brands Performance
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