Culture and Lifestyle
Understanding Consumer Sensory Preferences: An Ethnographic Investigation Of Sensory Flamboyance
Marketers use a variety of sensory appeals to communicate about their brands to consumers (Krishna 2012), but these may not be equally efficacious across consumers. We investigate whether basic Read More »
Compatibility Theory
How large is the amount of $100? How good is an SAT score of 1200? How large is the number of 800 people left homeless by a natural disaster? Evaluating attribute values is a cornerstone of virtually Read More »
Tattoo: A Perspective Beyond Estethics
Over the past 20 years, tattoos have become extremely popular in Western countries, spreading among several audiences and becoming a very popular form of body modification. Through the centuries, Read More »
Author: Jose Mauro C. Hernandez, Gabriela L. Pinheiro, Nathalia S. Arthur, Eliani C. Flores, Luana C. Moraes
Contributor: eb™ Research Team
Why Do People Who Have More Enjoy Horror More?
From horror films and TV series to haunted house attractions and terrifying Halloween goods, people consume a wide variety of horror-related experiences and products. In fact, the market demand for Read More »
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Born To Shop? A Genetic Component Of Deal Proneness
Price discounts, cents-off coupons, and other retail sales promotions have been found capable of eliciting strong consumer enthusiasm. Research on this sales promotion enthusiasm has shown that Read More »
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