Advertising Standards
Teaching Consumer Resistance In Jamaica: Subvertising In Action
Our videography features a ‘subvertising competition’ among adolescents and mothers in Jamaica, as part of an intervention to build persuasion knowledge by teaching consumer resistance through Read More »
Author: Michelle Renee Nelson, Yanyun (Mia) Wang, Kathy Tian, Gail Ferguson, Rachel Powell, Candace Wray
Contributor: eb™ Research Team
Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online
Intended Contribution to Knowledge: Online shopping has become a common practice among consumers worldwide (Nielsen, 2017). Since the transactions over the internet take place without personal Read More »
Author: Alberto Lopez, Rachel Rodriguez, Claudia Quintanilla, Raquel Castaño
Contributor: eb™ Research Team
A Rational Model To Predict Consumers’ Irrational Behavior
The current research developed a mathematical model that could predict consumers’ price-quality perceptions based on their ability and motivation to process the product information accurately. This Read More »
A Salience Theory Of Three Exposure Effects
We propose and support a salience theory of exposure effects which posits that repeated exposure influences evaluations by increasing salience, the relative quality of standing out in relation to Read More »
An Ethical Perspective On Necro-Advertising: The Moderating Effect Of Brand Equity
Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities Read More »
- Activism (5)
- Activism and Public Events (0)
- Advertising Standards (13)
- Advertising to children (9)
- Anti-Trust (2)
- Awareness (32)
- Awareness and Visibility (6)
- Bribery (1)
- Business Practices (56)
- Customer Service (26)
- Child Labour (0)
- Climate Change (15)
- Collaboration (17)
- Collaboration and Partnership (22)
- Community Relations (16)
- Company Reporting (7)
- Competitiveness (23)
- Consumer Activism (29)
- Consumer Protection (61)
- Corporate Giving (1)
- Corporate Governance (34)
- Corporate Image (36)
- Corporate Image and PR (22)
- Corporate Initiative (5)
- Corporate Killing (0)
- Corporate Scandal (0)
- Corporate Social Responsibility (166)
- Corruption (1)
- Corruption, Bribery and Fraud (1)
- Criminal Prosecution (0)
- CSR Monitoring and Auditing (4)
- CSR Practice (42)
- Culture and Lifestyle (106)
- Customer Protection (12)
- Customer Satisfaction (91)
- Data Protection (13)
- Defective Products (4)
- Deregulation (0)
- Developing World (13)
- Developing World Investment (10)
- Disadvantaged Community (3)
- Discrimination (14)
- Disinformation (5)
- Economic Empowerment (28)
- Economic Marginalisation (6)
- Education and Training (125)
- Employee Monitoring (2)
- Employee Satisfaction (12)
- Employment Standards (10)
- Endangered Species (0)
- Environment and Nature (21)
- Environmental Damage (4)
- Environmental Impact (21)
- Equitable Trade (1)
- ESG (10)
- Ethical Culture (34)
- Ethical Lifestyle (32)
- Ethnic and Cultural Diversity (24)
- Executive Integrity (1)
- Executive Remuneration (0)
- Executive Replacement (0)
- Executive Responsibility (6)
- Expatriation (0)
- Fair Trade (16)
- Financial Lending (15)
- Financial Management (49)
- Food Standards (15)
- Fraud (1)
- Genome and Bio-Tech (12)
- Global Commons (3)
- Global Warming (3)
- Globalisation (14)
- Government Policy (20)
- Greenwashing (5)
- Health and Safety (17)
- Human Resources Management (11)
- Insider Dealing (0)
- Investigations and Indictments (2)
- Investor Activism (2)
- Investor Relations Management (3)
- Legislation (12)
- Litigation (4)
- Living Standards (5)
- Local Communities (5)
- Marketing (230)
- Marketing Messaging (98)
- Media Reporting (27)
- Mergers and Acquisitions (8)
- Minority Interests (0)
- Movement: Animal Rights (13)
- Movement: Business (4)
- Movement: Consumer Rights (12)
- Movement: Environmental (6)
- Movement: Globalisation (3)
- Movement: Human Rights (7)
- Movement: NGO (1)
- Movement: Shareholder Rights (0)
- Movement: Unions and Labour (1)
- Nano-Technology (0)
- Negligence (0)
- New Products and Services (32)
- Opinion Polling and Statistics (19)
- Partnership (2)
- Personal Choice (75)
- Philanthropy (10)
- Planning and Strategy Management (36)
- Plastics (0)
- Political Initiative (5)
- Political Lobbying (0)
- Politics and Business (4)
- Pollution (2)
- Price Fixing (2)
- Privatisation (0)
- Product Labeling (7)
- Product Placement (2)
- Product Quality (15)
- Public Health (35)
- Public Health and Welfare (18)
- Public Interest (5)
- Public Relations (7)
- Public Service (8)
- Public Trust (6)
- Public Welfare (7)
- Recognition and Awards (0)
- Recycling (0)
- Recycling, Pollution and Waste (3)
- Regulation and Compliance (7)
- Research and Development (61)
- Risk Management (11)
- SDGs (50)
- Shareholder Rights (0)
- Shareholder Value (3)
- Shareholders (0)
- Social Benefit (15)
- Social Commerce (4)
- Social Division (12)
- Social Impact (52)
- Social License (1)
- Social Mobility and Equity (6)
- Special Interests (2)
- Supply Chain (6)
- Supply Chain Management (8)
- Tax Avoidance (0)
- Tax Evasion (0)
- Taxation (4)
- Technological Advancement (51)
- Trade Policy (4)
- Transparency (2)
- User Specified (1)
- Value for Money (9)
- Visibility (0)
- Waste Management (3)
- Work Life Balance (3)
- Work Lifestyle (2)
- Working Conditions (4)
- RECENT ARTICLES
-
Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
06/03/2014 -
Mobility - Unveiling Essence and Value of Mobile Technology
06/03/2014 -
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
06/03/2014 -
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
06/03/2014 -
The Impact of Culture on Own-Label Brands Performance
06/03/2014
