Advertising Standards
The Effect Of Strategic Factors And The Role Of Relationship Quality As Mediator On Brand Equity Of
Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin Read More »
Homo Consumens, Amidst Advertising And ‘Sports’ Fast Fashion. The Role Of Ethics In Marking Out
Nowadays, with the Internet and the algorithmic machines, not only has fashion advertising become ubiquitous and engaging, advertising media has also become a paragon for other communicative Read More »
Advertisements And Its Social Effects On Society
The first evidence of advertising was found among the ancient Babylonian empire and dates back to the 3000s BC. Some experts who analyse the marketing business oppose this view. There are two major Read More »
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Mobility - Unveiling Essence and Value of Mobile Technology
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
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