Advertising to children
Factors Influencing Children Consumers To Buy Traditional Snacks
Traditional snacks have cultural values of a society that must be preserved. Today, it has been displaced by modern snacks because of changes in lifestyle in society. This research aims to understand Read More »
Date: Oct 2019
Author: SUDIYARTO
Contributor: Sri Tjondro WINARNO, Muhadjir ANWAR, Liana Fatma Leslie PRATIWI, Dwi Bhakti IRIANTINI, MUAFI eb™ Research Team
Author: SUDIYARTO
Contributor: Sri Tjondro WINARNO, Muhadjir ANWAR, Liana Fatma Leslie PRATIWI, Dwi Bhakti IRIANTINI, MUAFI eb™ Research Team
Kids As Target Market Based On Their Buying Habits: A Case Study Of Generation Alpha In India
A target market is a specific group of consumers that a business or organization aims to sell products or services to. A "kids market" or "children's market" refers to the segment of consumers that Read More »
Study Of Factors Influencing Parents Purchase Decision In Ireland While Purchasing Private Label's
This dissertation studies the factors influencing parents purchase decision while purchasing private label's baby care items in Ireland. Baby products are gaining importance among businesses and Read More »
How Does Perceived Effectiveness Affect Adults Ethical Acceptance Of Anti-obesity Threat Appeals To
Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of Read More »
Date: 08/27/2013
Author: Karine Charry, Claude Pecheux, Patrick De Pelsmacker
Contributor: eb™ Research Team
Author: Karine Charry, Claude Pecheux, Patrick De Pelsmacker
Contributor: eb™ Research Team
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