Media Reporting
Tell It In The Newspaper: Sharing Critical Incidents Through WOM
This study takes a look at critical incidents occurred in service encounters as experienced by the customers. This is done by analyzing word-of-mouth communications on a forum for public opinion Read More »
ACCOMPANYING JOURNALISM IN TURKEY: THE CASE OF ROME TRIP
Accompanying journalism refers to the practice where journalists are invited to accompany political figures, public officials, or other notable individuals on trips or during events. This type of Read More »
The Impact Of Previews On The Enjoyment Of Multicomponent Multimedia Experiences
Previews, ranging from movie trailers to music samplers, commonly preface the consumption of extended multimedia experiences such as movies, television shows, and music. Given the ubiquity of such Read More »
Gossip: How The Relationship With The Source Shapes The Retransmission Of Personal Content
Consumers love gossiping about celebrities. It is a big part of our social interaction and is all over the media, both mainstream and social. The influence of celebrities in consumer’s lives is Read More »
Author: Gaia Giambastiani, Andrea Ordanini, Joseph C. Nunes
Contributor: eb™ Research Team
Effects Of Affective Language On Perceived Helpfulness Of Online Reviews
Online communities that give their members the opportunity to rate and review products and services, like Yelp, Trip Advisor, Epinions, are highly valuable in helping consumers navigate through the Read More »
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