Media Reporting
HOW TO ENHANCE VALUE? A COMPARATIVE APPROACH BETWEEN MARKETING AND FINANCE
What people do with brands has always been considered a source of value for them. Nonetheless, during the last decade, this phenomenon has been accelerated by the rising power of consumer Read More »
COMPANY INTEGRITY MANAGEMENT IN THE NEW SOCIAL NETWORK ENVIRONMENT: A STUDY OF SMALL, MEDIUM AND
Companies are increasingly recognizing that social networks are a force to contend with in reputation management. There are numerous examples of how single voices using viral systems have, in a Read More »
THE INVOLVEMENT PROCESS THROUGH SOCIAL MEDIA IN 2010 UK ELECTIONS: IS IT A REAL FACEBOOK BASED
As far as the use of the Internet for election campaigns is concerned, the most interesting experiences seem to draw an evolution from the traditional party organization to a more innovative digital Read More »
CONSIDERATIONS OF THE INTERACTIVE DIGITAL TELEVISION AS ADVERTISING MEDIA
In a context of technological convergence between the television and Internet, the users can access to a multitude of audiovisual contents in the television sets or searching on line. The present Read More »
Author: Francisco-Javier Arroyo-Cañada, Jaime Gil-Lafuente
Contributor: eb™ Research Team
Differences Between Morocco And Spain In The Media That Organziations Use For Personnel Recruitment
This paper reports on an explorative investigation into the differences between Morocco and Spain in the types of communication media that organizations use for personnel recruitment and that Read More »
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