Competitiveness
The Antecedents Of Export Performance Of Brazilian Smes: The Non-linear Effects Of Customer
The relationship between customer orientation and export performance has been assumed in the literature to have a linear relationship, neglecting the possibility of non-linear relationships between Read More »
Visualizing Asymmetric Competition Among Over 1,000 Products Using Big Search Data
Understanding competition is essential for every firm. Unfortunately, information on who competes with whom is scarce. Traditional research approaches such as surveys and panels are time consuming, Read More »
A Reliance-Centered Perspective On Competitive Advantages – Which Promises Matter Most In A
The article proposes a new taxonomy and managerial approach to competitive advantages. Two central suggestions are made. First, the list of competitive advantages understood as customer advantages Read More »
The Effects Of Competitor Orientation On Employees’ And Market Performance
This research decomposes the notion of market orientation into its three components and empirically examines the frontline employees’ and market performance of a competitor-orientated strategy in Read More »
Local Brands In Emerging Markets: Factors For Success
As a result of global firms´ efforts to build international brands, the foreign brand expansion into new geographies have threatened local brands´ businesses. Interestingly, some local brands have Read More »
Author: Joan Llonch, Miguel Angel López-Lomelí, Jorge Eduardo Gómez
Contributor: eb™ Research Team
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