Competitiveness
What Effect Do Competitors’ Prices Have On Demand In Fashion E-Commerce?
We empirically estimate price elasticities in the online fashion retailing industry and quantify individual components stemming from both the own-price as well as competitive effects. In contrast to Read More »
The Performance Of Domestic And Foreign Firms In Emerging Markets – The Moderating Role Of FDI
Foreign firms operating in emerging markets are commonly assumed to outperform their local competitors and thereby pose a serious threat to domestic firms. In most cases, the superiority of foreign Read More »
Playing Isolation Doesn’t Pay Off! - A Network Theoretical Approach To Intermediary Performance
The increasing competition and the high connectivity among companies have resulted in a focus on networks, rather than on a single company. Accordingly, literature has emphasized network value as a Read More »
How Brand Portfolio Diversity Can Mitigate Competitive Environment Effects On Firm Performance
In this paper, the relationship between a firm’s competitive environment and brand portfolio diversity is examined. Specifically, by adopting a strategic management stance, brand portfolio Read More »
Understanding Patterns Of Brand Share Growth And Decline In Emerging Markets
This paper examines the patterns of market share change across two packaged goods categories in three emerging markets (China, Indonesia and Malaysia). Specifically, we examine the importance of Read More »
Author: Jenni Romaniuk, John Dawes, Magda Nenycz-Thiel, Robert East
Contributor: eb™ Research Team
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