Competitiveness
Environmental Issues And Strategic Corporate Social Responsibility For Organizational
The objective of this study is to examine a multi-dimensional modified conceptual model based on stakeholder theory & previous literature. The work represents an attempt to evaluate the Read More »
Revealing Doctors' Prescribing Choice Dimensions With Multivariate Tools: A Perceptual Mapping
This article explores the use of multivariate techniques to build perceptual maps that show the perceived competitive positions of a set of ethical drugs. The data were drawn from a commercial panel Read More »
Date: 04/16/2009
Author: Carlos Monteiro, Luis Tadeu Almeida, Sally Dibb
Contributor: eb™ Research Team
Author: Carlos Monteiro, Luis Tadeu Almeida, Sally Dibb
Contributor: eb™ Research Team
Developing A Scale For Brand Competitive Positioning: A Study In The Home Appliance Industry
Purpose-The purpose of this study is to identify the factors affecting brand competitive positioning (BCP) and its components in the home appliance industry and also to develop a scale for it, Read More »
Date: 05/25/2021
Author: Majid Mohammad Shafiee, Effat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Azarnoush Ansari
Contributor: eb™ Research Team
Author: Majid Mohammad Shafiee, Effat Sadat Mahboobi Renani, Seyed Fathollah Amiri Aghdaie, Azarnoush Ansari
Contributor: eb™ Research Team
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The Impact of Culture on Own-Label Brands Performance
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