Corporate Image
A Closer Look At Halal Brand Image: Systematic Review And Future Directions
Purpose – Halal brands are crucial in driving the growing global Islamic economy. Despite the importance of brand research and the rich brand literature, there has yet to be a comprehensive study Read More »
Investigating Brand Identity Transfer In Brand Experience Through Instore And Online Channels
Purpose: The concept of brand identity has gained increased interest in recent years from both researchers and practitioners. Despite that, there have been no studies so far linking brand identity to Read More »
Author: Natasha Boella, Ieva Gurviciute, Daria Gîrju, Victoria Rocha
Contributor: eb™ Research Team
AN ASSESMENT OF BRAND REPUTATION AS AN ATTITUDINAL CONSTRUCT AT NIKE: A FEMALE CONSUMER PERCEPTION
Brand reputation has received the attention of many scholars and practitioners because it is central to the success of organisations of all kinds, and an intangible asset with no substitute. In the Read More »
THE INFLUENCE OF TRUST ON CONSUMER DESIRE TO VISIT HOTELS
The rapid development of the hospitality industry and increasingly fierce competition. One of the key factors influencing consumer decisions is the level of trust in the hotel. Trust includes Read More »
The Moderating Influences On The Relationship Of Corporate Reputation With Its Antecedents And
Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, Read More »
Author: Raza Ali, Richard Lynch, T.C. Melewar, Zhongqi Jin
Contributor: eb™ Research Team
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