Corporate Image
Are Brands Forever? How Brand Knowledge And Relationships Affect Current And Future Purchases
Purpose The purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows how knowledge and relationships affect Read More »
Author: Franz-Rudolf Esch, Patrick Geus, Bernd Schmitt, Tobias Langner
Contributor: eb™ Research Team
Corporate Brands, The British Monarchy, And The Resource-based View Of The Firm
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the Read More »
The Corporate Identity, Architecture, And Identification Triad: Theoretical Insights
This thesis informed by a single case study and adopting a multi-internal stakeholder perspective of a middle-ranked and London-based Business School, constitutes an explanatory investigation of the Read More »
Does Ethical Image Build Equity In Corporate Services Brands? The Influence Of Customer Perceived
In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order to remain competitive and improve their reputation. Read More »
Author: Stefan Markovic, Vicenta Sierra, Oriol Iglesia, Jatinder Jit Singh
Contributor: eb™ Research Team
Linking Corporate Logo, Corporate Image, And Reputation: An Examination Of Consumer Perceptions In
This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the Read More »
Author: Pantea Foroudi, T.C. Melewar, Suraksha Gupta
Contributor: eb™ Research Team
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