Corporate Image
The Impact Of Inovation Reputation To Consumers
In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to Read More »
Author: Susana Isabel da Silva Santos, Pedro Miguel Alves Ribeiro Correia
Contributor: eb™ Research Team
The Corporate Brand Identity And Reputation Matrix – The Case Of The Nobel Prize
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth Read More »
Corporate Branding As A Source For Employees' Moral Identity Work
There is a growing interest on the moral dimension of consumption (Luedicke, Thompson and Giesler 2010, Belk 1988; Arnold and Thompson 2005; Holt, 2002, 2006, Caruana and Crane 2008) and the ethical Read More »
BRANDING FAMILY BUSINESSES IN THE TOURISM SECTOR
Motivation and background: We are in front of a society where there is a hard competition between companies to get a higher market share. It is a race against time through different sorts of Read More »
The Role Of Corporate Social Responsibility And Corporate Image In Times Of Crisis: The Mediating
The purpose of this research is to empirically examine relationships between a multi- dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and Read More »
Author: Asif Khan, Tanaporn Hongsuchon
Contributor: Chih-Cheng Chen, Shih-Chih Chen, Ornlatcha Sivarak, Yen-Tzu Chen, Athapol Ruangkanjanases eb™ Research Team
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The Impact of Culture on Own-Label Brands Performance
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